Why is Search Engine Optimisation (SEO) important to your business?
1. It is no surprise that the Internet is the fastest growing sales channel that exists today.The Internet advertising industry in Australia is currently growing at 100%, that right, doubling. At the same time, traditional media outlets such as newspapers, magazines, billboards and radio advertising are only growing on average at 5-10% per year.
The motivation for the exponential growth in this area has been driven by the way people make decisions. This has fundamentally changes and search engines now play a vital role in both the research and buying processes. By obtaining a high search engine ranking on the major search engines, it provides access to your business to new markets and customers.
2. Another reason why Search Engine Optimization is so imperative to your business is that it has the ability to reduce the cost of online customer acquisition. The cost of paid search marketing through avenues like Overture (Yahoo Marketing) or Adwords (Google Marketing) is forever increasing as a result of supply and demand for these keywords. As the keywords become more sought after, the price required to bid on these keywords continue to climb, driving the cost of online acquisitions through the roof.
It does not appear that these paid keywords will be coming down in price anytime soon, as every day more companies are signing up, bidding on the same keywords. Search engine optimization is a good secondary adveritsing technique and should work in conjunction with your paid search marketing (SEO) efforts.
3. More Targeted and Qualified Website Visitors – Our extensive research indicates that natural search engine traffic compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.
We Don't Just Get Rankings, We help you grow your business
Over the years we have come to realise that the success of our business is intricately tied into the success of your business. Keeping that in mind, Search Engine Optimization is a process that takes upwards of 6 months and should never be looked at as a short term fix. This means that in the early stages of SEO you will need to invest in your rankings for the long term.
